An interview with Steve Krug, author of Don't Make Me Think . This is one of the web usability gurus who is so simple he makes great sense even for a hardhead like me. He suggests: "I think the best thing you could do is to set up a morning of on-site usability tests (which just means dragging three people in and paying them $50-$100 each to spend an hour using your site while you watch and learn)" If I don't do that when I have my web site up, you have my permission to kick my ass all the way down the steps of Cherry Hall. Lots of good advice here. Another pearl: "The real way to keep people on your site is to a) have things that they want, whether it's products, information, or useful tools, and b) make sure that it's easy for them to get to these things and use them." How to get from point A to point B? Test the thing when it's built. Then test it some more. Usability