The Power of Words: Flores is making a larger point about the real source of strength in business. "In the western mind, there are two notions of compassion," he explains. "One is, I'm going to be a good Samaritan and help this guy. But that is the compassion of the weak. The compassion of the strong is in waking people up to their blindness. For that, you need to be a warrior. I am tough and sweet. I show you your bullshit, but I'm also infinitely patient with you." Flores stands up very straight and addresses the group. "Know this," he announces. "We aren't aware of the amount of self-deception and self-limitation that we collect in our personalities. I'm fighting for freedom, for breadth of being. I want to open up people's moral imaginations -- which will give them a strategic advantage in business, in politics, and in their personal lives."
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